“What’s in a name? That which we call a rose by any other name would smell as sweet.” —William Shakespeare
I recently congratulated a friend and colleague who sent me an email containing a new title in his signature line. It pleased me to see what I thought was a step up on the ladder of success and I offered my congratulations.
“No,” he said, “I’m doing the same bullsh** I’ve been doing since we last spoke — but we are using new titles here.”

